Simple, transparent pricing
Explore the market free. Pay when AI does the work.
Every public research page stays open. Upgrade when you need a full year of history, portable data, and enough MCP capacity for an agent to research continuously.
Built for human + agent research
Free
$0
Everything you need to explore the App Store.
- Unlimited app, category & keyword search
- 7-day rank and review history
- Unlimited competitor tracking
- Daily market and watchlist email
- 100 MCP calls / month
Pro
Recommended$49/month
For teams that let an agent do the watching.
- 365-day rank and review history
- Real-time keyword lookups
- CSV export
- 5,000 MCP calls / billing period
Custom
Let’s talk
For high-volume research, data teams, and API workloads.
- Custom MCP and API request volume
- Large-scale market research workflows
- Tailored data access and exports
- Priority integration support
Complete comparison
Know exactly what changes when you upgrade.
The public research experience stays open. Pro expands automation, history, data portability, and high-volume access.
| Capability | Free | Pro | Custom |
|---|---|---|---|
| App, category & keyword search | |||
| Watchlist (unlimited competitors) | |||
| Daily change email | Tailored | ||
| History window | 7 days | 365 days | Custom |
| Realtime data tools | |||
| CSV export | Custom exports | ||
| MCP calls | 100 / month | 5,000 / billing period | Custom volume |
| API access | Custom |
Why this model works
Free for discovery. Paid for leverage.
People should be able to verify the data before they buy. You pay when Applora saves meaningful research time or powers an automated workflow.
Research stays open
Search apps, categories, keywords, and competitors on the web without paying or entering a credit card.
Automation is metered
Agents can research at a volume no person can. MCP usage is where crawling and compute costs become material.
Pay for depth
Pro unlocks a full year of history, exports, and enough calls for continuous AI-assisted market research.
Start with evidence
Verify the data before you pay.
Explore the market free, then connect your agent when the workflow is worth automating.